our store's

BESTSELLERS

Check out Laine London's most popular dresses...we just can't keep these in stock!

Get these hot styles while you can...

Justin alexander

#8920

Gorgeous — and comes in ivory and nude

pollardi

"exquisite"

Just in and all kinds of glam.

Justin alexander

#11061

The one with the pockets!

find your dress

At Laine London, we've curated a selection of beautiful gowns for the bride who wants to see all of her options, make her own choice and doesn't want to be put in a box based on her budget.

 

Prefer a brand new dress? No problem! Ask a stylist about our Bridal BuyBack program.

sparkle + shine

Did you know you can get all the trimmings at Laine London? Yes, that means shoes, veils, jewelry, sashes and more! Complete your bridal look with the help of one of our stylists.

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our signature collection

DESIGNER SHOWCASE

We have exclusive designer partnerships and carry exquisite gowns from Justin Alexander, Tarik Ediz, Oksana Mukha, Pollardi Fashion Group and more!

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Inspired by the intersection of fashion trends and the needs of real brides, Justin Alexander designs the perfect wedding day look with stunning silhouettes, adorned necklines and high attention to detail.

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You can't go wrong with a Tarik Ediz gown or dress. Figure-flattering silhouettes and timeless designs make these styles can't-miss propositions. This refined Turkish brand offers a wide array of long, flowing gowns that make the most of your figure.

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Oksana Mukha's handmade designer dresses are created with the finest fabrics, decorated with lace, sequins, Swarovski Crystal and handmade flowers. Our collections include selected accessories (capes, mantelets, handbags and bridal veils).

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Our philosophy is magnificence, luxury and the status of the queen bride. Only a Pollardi dress will allow you to feel like the most beautiful, most desirable bride on the most important day of your life.

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real brides, real reviews

We believe in transparency, and we're constantly working to improve your bridal experience.

See what actual brides said about Laine London!

Katherine M.

I seriously had the best experience renting my wedding dress here.

The store is so clean and the associates are so professional.

 

They gave me such a personal experience and helped me find the perfect dress for my big day!

Katherine M.
Katherine M.
Samantha h.

Tiffany, Nancy and the team were amazing! We came in for my first appointment to their lovely location — they had mimosas and we were able to play our own music playlist! My dress is a dream and I can’t wait to marry my best friend in it and see his face when I walk down the aisle!  Affordable, fun and a very sweet

and caring team! Thanks guys!

Would definitely recommend.

Renting a gown is the way to go!

devan d.

I said YES! This was my first stop looking for my dress and it couldn’t have gone any better. Tiffany was great to work with. She listened to what I was looking for, gave her expert opinion/advice, stayed within my budget and was just overall great to work with!

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alexa k.

I just had the most amazing personal appointment at Laine London. The atmosphere and music was exactly what I had hoped it would be!! And to top it off I FOUND MY DRESS!!! The option to rent or purchase a new dress was the icing on the cake!

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courtney k.

Laine London boutique is absolutely amazing! I walked in with the mindset of just trying on a few dresses. Then Tiffany brought out the most beautiful dress! I fell in love as soon as I saw myself in the mirror.

I became emotional and I knew that was my dress!

monique h.

What a great bridal dress shopping experience! Tiffany was very helpful. She listened to what I wanted and didn't pressure me into dresses I knew were not for me. I definitely recommend Laine London to any bride interested in renting or buying their dress!