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How Much Wedding Dress Rentals Cost

Picture this: you're standing in a luxurious bridal boutique, surrounded by racks of exquisite wedding gowns. The intricate details include beading, silks, lace and sequins that will WOW your fiancé. Your heart skips a beat as you imagine yourself walking down the aisle in one of those ethereal creations. But then reality sets in, and you realize that these dream dresses often come with a hefty price tag.

Finding the dress can feel like the endless search for “the one” — and at Laine London we aim to make finding your dream dress a reality. We offer a gorgeous selection of designer dresses from Justin Alexander, Pollardi, Oksana Mukha and more, while providing brides with a more sustainable and cost-effective option compared to the traditional wedding dress shopping.

Wedding dress rentals are growing in popularity in recent years, for good reason. Brides can step into luxury without the burden of exorbitant price tags or the ethical concerns of mass production. Laine London is at the forefront of this movement, as we’ve been perfecting this process since 2018.

Let's delve into the world of wedding dress rentals and unravel the cost-effective possibilities that await you!

The Rising Trend of Wedding Dress Rentals

Today’s brides are ready to #wedwithoutrules, and are embracing the idea of renting more than just the tux for several reasons.

Brides are becoming more aware of the environmental impact of fast fashion and are seeking alternative options that align with their values. Renting a designer wedding dress allows brides to indulge in luxury without contributing to the cycle of excessive production and waste.

According to a report on the global bridal wear market, interest in unconventional bridal wear has surged, fueled by the rise in micro-weddings and the desire for unique experiences over ownership.

Additionally, the three-day wedding trend has gained momentum, leading more couples to opt leverage rental companies to create multiple looks for the various events throughout their celebration.

And let’s not forget that when you’re only going to wear the dress once, it just makes SENSE to rent!

How Wedding Dress Rentals Work

Renting a wedding dress from Laine London is a seamless process that ensures brides have access to their dream gown for their special day. With a wide variety of designer dress styles available for rent, brides can explore an array of options that suit their personal taste and style. The rental package includes alterations — a $500-$700 value, offering brides the opportunity to customize their dress to achieve the perfect fit and enhance their overall look.

To begin the process, brides can visit Laine London's website to schedule an appointment at their Atlanta boutique. We’ll ask some questions to get to know your style and size, and in your 1:1 appointment with a stylist we’ll only show you gowns available for your date. With a comprehensive understanding of the latest bridal trends and styles, the stylist ensures that each bride finds a dress that makes her feel confident and beautiful, in every silhouette and sizes 0-32.

Once you say “YES!” we’ll block that dress rental in our system for 45 days to accommodate your three alterations appointments, a 7-day rental, and dry cleaning. All included!

Is time of the essence? Because all of our gowns are already in inventory, we are able to accommodate brides with wedding dates as close as 45 days out. Brides can say yes to the dress and move on to plan other details of their wedding without the added stress of dress preservation or storage.

With our additional inventory of accessories and shoes, brides can complete the look with a stunning veil or sparkling jewelry. Every detail and team member is dedicated to ensuring your journey to finding the perfect wedding dress is a joyful and hassle-free experience.

The Cost Comparison: Renting vs. Buying

In 2022 the average wedding dress will cost $2,200, but the reality is that exquisite designer dresses can cost $4,000 or more! There is a significant cost difference between buying and renting. At Laine London, brides can enjoy the luxury of wearing a designer gown at a fraction of the cost.

Our rental prices range from $1,500 to $2,500 and include alterations — a $500- $700 value! Our brides achieve the picture perfect look of their dreams, all while saving a substantial amount of money by opting to rent their dream dress.

Laine London offers a wide variety of designer dress styles to cater to different preferences, body types and budgets. Additionally, the rental package at Laine London provides the opportunity for customization through alterations, allowing brides to have the dress tailored to their specific measurements and preferences.

Another advantage of renting from Laine London is the faster timeline. While purchasing a wedding dress may involve waiting for it to be made or shipped, renting eliminates this waiting period. Brides can select their desired dress from Laine London's collection and have it ready to wear in a shorter time frame, ensuring convenience and peace of mind during the wedding planning process.

With affordable rental prices and the ability to customize through alterations, brides can experience the luxury of wearing a high-quality designer gown without the hefty price tag. The availability of different price ranges and the faster timeline further enhance the convenience and affordability of renting from Laine London. When considering the cost of renting a wedding dress, Laine London provides an excellent option for brides to have their dream dress at a fraction of the price compared to purchasing.

Environmental Benefits of Wedding Dress Rentals

The wedding industry, like many other fashion sectors, contributes to the environmental issues associated with fast fashion. The production of new dresses involves the consumption of resources, such as water and energy, and generates significant amounts of waste and carbon emissions. Because most dresses are produced overseas, there is a large amount of shipping which is responsible for more than 18% of nitrogen oxides pollution, and 3% of greenhouse gas emissions.

By choosing to rent a wedding dress, brides actively participate in reducing waste and promoting sustainability. Renting allows multiple brides to utilize the same dress, extending its lifespan and minimizing the need for new dress production. This reduces the amount of textile waste that would otherwise end up in landfills.

The carbon footprint linked to the production, transportation, and disposal of wedding dresses is substantial. The manufacturing process of new dresses requires energy-intensive procedures and often involves the use of harmful chemicals. Additionally, the transportation of dresses from factories to boutiques or consumers contributes to carbon emissions. By opting for rental dresses, brides significantly lower their carbon footprint by eliminating the need for individual dress production and reducing transportation distances.

Through rentals, dresses are utilized multiple times while the integrity of the dress is monitored and enforced after each rental. Each dress is hand washed and drip-dired between wears, ensuring that the carbon footprint remains low while keeping each gown in perfect condition. With reduced demand for new dress production, Laine London minimizes the environmental impact of weddings. By embracing the circular economy model, brides contribute to a more sustainable and responsible approach to fashion consumption.


In conclusion, wedding dress rentals have emerged as a rising trend in the wedding industry, offering brides a sustainable and cost-effective choice for their special day. By exploring how wedding dress rentals work, brides can enjoy the luxury of wearing a designer gown without the hefty price tag.

Laine London brides save money on the dress so they can do more in life. They allocate the cost savings to other aspects of their wedding (go ahead, book that live band!) or even their honeymoon. Moreover, the environmental benefits of wedding dress rentals cannot be overlooked. By reducing waste, lowering carbon emissions, and embracing the circular economy concept, brides who choose to rent contribute to a more sustainable and responsible approach to fashion consumption.

Whether it's the desire to wear a luxurious designer gown without breaking the bank or the commitment to make a positive environmental impact, the option of renting a wedding dress offers a compelling alternative to traditional purchasing. As the wedding industry continues to evolve, wedding dress rentals have proven to be a practical and mindful choice for the modern bride.

So, if you're a bride-to-be seeking elegance, affordability, and sustainability, consider the option of renting a wedding dress. Take advantage of this growing trend and find the perfect gown that will make your special day unforgettable while contributing to a more sustainable future for the fashion industry.


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