Step 1: Take the Quiz. Find out if you're ready to come in for an appointment by taking our style quiz. It's fun, fast, and helps us get to know your personal style. If your wedding date is set and you've already started trying on dresses, we'll send you instructions to book an in-store appointment. Step 2: Find your dress. Book an appointment with one of our personal stylists and try on designer wedding dresses from our thoughtfully curated collection. Your dress will be held for your date when you sign the rental agreement and make your first payment (a minimum $500 deposit is due at signing). Step 3: Get Fitted. Your series of three alterations appointments will begin about a month before your wedding. You'll work with our alterations experts to ensure the perfect fit. Step 4: Say "I Do!" Pick up your dress for your 7 day rental period. Dance the night away, knowing we'll take care of the cleaning. Step 5: Stress-free return. Place your dress back in the garment bag it came in. Drop off at the scheduled time. Time to live happily ever after!

Our 7-day rental packages start at $1500 and include any dress, dry cleaning and signature alterations (hem, take in sides, strap adjustments, and bustle).

We are dedicated to ensuring you get the perfect fit: your dress will fit like a dream thanks to our talented alterations team. Standard alterations include the hem, taking in the sides the strap and bustle. Customizations are available for an additional fee.

We understand that normal wear and tear may be inevitable, and a small insurance fee to cover minor stains and damage will be included in the rental price. You are responsible for loss, destruction or damage to the dress due to theft, mysterious disappearance, fire, major stains or any other cause, other than normal wear and tear.

No worries! When traveling out of state or the country, we understand that travel dates may not allow you to return the dress right away. We offer rental extensions by the day or the week. With prior approval, you may arrange to ship the dress back to us. When booking your pick up and drop off appointments, let us know how long you’ll need the dress.

About 25% of our brides travel to us from outside Georgia! If you do plan to travel to Atlanta, we can work around your travel schedule. We do require that brides are present for each of their alterations appointments. Depending on the fit and complication level of the dress we may be able to complete two appointments in one weekend. For an additional fee, we can ship the dress to you once the alterations are complete. With prior approval, you may ship your rental items back or have a friend or wedding guest return on your behalf.

Congratulations! If you're just starting the shopping process, we recommend booking an appointment as close to your wedding as possible (45-60 days) to ensure the best fit. We'll likely size up and show styles that are bump friendly. Read more here! If you're already a Laine London bride, and the dress you originally selected does not fit due to a change in body composition, a $5/ day restocking fee may apply when you select a different dress. Brides that opt-in to the Peace of Mind Program for $95 can change their dress up to 2 months before their wedding date with no restocking fees.

All sales are final, however we do have an amazing option to offer our brides more flexibility. Our $95 peace of mind fee covers changed in style preference or body composition, and can be selected at the time of purchase. This fee covers the restocking fee and allows you to come in for a new appointment and select a different dress. Rest well knowing we’ve got your back!

If you’ve lost — or gained weight, get in touch with us as soon as possible so we can work together to find a solution. We can take dresses in up to 2 inches per seam. Beyond that, you may need to pick a new dress and may be subject to a $5/day restocking fee. Brides that may be starting a weight loss journey (hitting the gym, starting a GLP-1) are encouraged to select the Peace of Mind Program for $95. This fee eliminates the restocking fee and allows you to come in for a new appointment and select a different dress. Rest well knowing we’ve got your back!